A website is an important tool that a business can use to communicate what they do to potential and current patrons. If you don’t already have a website for your business, you may have felt the pressure to create one – and perhaps you feel overwhelmed at the prospect of paying for one to be created or doing it yourself. There are many other ways to promote your business information online, including social media. However, many social media business pages look the same. Building your own website can set you apart from your competitors. Don’t worry, we are here to help. It can be very easy and inexpensive!
First, pick out a domain name. When people search in their browser, the domain name is the address of the website. When deciding on a domain name it is important to choose one that fits your small business. If you don’t select a relevant domain name to your establishment, then you run the risk of losing out on potential customers because they will not be able to find your official website when they search for you on the internet.
Once you’ve found a domain name that is available, go ahead and purchase it!
Here is a list of five of the more reputable domain name registrars where you can purchase your domain name:
After you’ve selected your domain name, you must register it.
Now that you have a registered domain, it is time to build your website.
A website builder is a tool that allows you to construct websites without having to deal with the confusing computer coding. Many of these tools allow you to create an entire website by dragging and dropping where you want things instead of coding.
There are three well-established website builders that offer inexpensive or free options: Weebly, Squarespace, and Wix. Weebly and Wix offer a free version, but you can always upgrade for a small fee to receive more features.
Weebly, Squarespace, and Wix offer many different templates where you can choose what kind of theme you want for your website. Choose one that best represents your business personality or brand. With the template approach, you typically will not need an experienced graphic designer to create images for you. If you have a graphic designer you typically work with, this could be a great time to utilize them to further personalize your site. If you do not have a graphic designer, then we recommend using Canva to create more personalized graphics. Canva is a FREE user-friendly graphic-design tool that lets you create images. It’s easy to use even with no graphic design experience.
Now that you have a website, make sure to include all necessary updated business information – plus information on your licensed skill gaming machines!